SEO Specialists in Maidstone, Kent

What is SEO and why is it so important for your website? …

Every business needs a website for two reasons.

Your website serves as a reference. If a potential client would like to check you out, they are going to look at your website. If they are actually typing in your url (web address) that they may have got from a business card perhaps, then they can look into who you are and how your business can help them.

So, what is SEO??

SEO stands for Search Engine Optimisation. In plain English it means the geeky Google data goes into the backend of your website when it is being built.

This data basically talks to search engines, like Google and tells the Googlebots what your website is all about! - You need SEO to be included so that your website can get found!

You can have the most beautiful website, but if it doesn’t show up when people are searching for products or the services you offer, or if it is NOT ranking on the first two pages of Google, then I am sorry to say, it would be useless in finding new customers for you.

Let’s say your business is a Plastering business. SEO is when someone, who has never heard of your business, types into Google search “Plasterer in (location)” the results are the website rankings and where you need to show up early.

Effective SEO is when your business comes up high in the rankings as a result (on page 1/2 of Google). – That’s what we do!

This is obviously the second reason for having a website, to be found by people that have never heard of you.

SEO is organic, meaning you are not paying for adverts on your site to get your business seen. It is the data that is put in the background when building your website, making sure you show up when people are searching for services you offer.